Western Canadian Baseball League
Mark Stiles leads corporate partnerships and marketing for the WCBL: 12 teams across Alberta and Saskatchewan and more than 415,000 fans through the gates in 2024.
The WCBL has run continuously for 60 years and offers family-friendly, affordable baseball in 12 markets across two provinces. Sponsors need a reason to invest across that whole footprint, not just one ballpark.
As the league’s Managing Director of Corporate Partnerships and Marketing, Mark built a league-wide sponsor offer around its strongest assets: player hats and jersey sleeves, East vs West division naming rights, the All-Star Game, official-status categories and a social following of 184,000+. [PLACEHOLDER – client to confirm] Add detail on how M3 prospects and sells these packages.
The league drew 415,000+ fans in 2024, with attendance up more than 25% over five seasons and a record All-Star crowd of 6,064. Partners include league-wide programs like the Viterra Kids Camps and Romero Rum’s limited-edition WCBL cans. [PLACEHOLDER – client to confirm] Confirm which partnerships M3 sold and add revenue results.
Western Canada Professional Hockey Scouts Foundation
The WCPHSF is the first Canadian organization dedicated to honouring scouts in any sport. M3’s Mark Stiles serves on its board as Director of Donor and Stakeholder Relations.
Muay Thai World Cup
Calgary-based Muay Thai World Cup brought the Road to ONE Championship tournament to the city, with a $100K ONE Championship contract on the line and a worldwide audience watching.
Coach Santa's Mission of Kindness
Coach Santa’s “Mission of Kindness” is a two-month holiday program for Hockey Calgary’s U7 and U9 teams, built on weekly videos, collectible trading cards and surprise appearances.
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