Fight-night sponsorship for North America’s fastest-growing Muay Thai promotion
Calgary-based Muay Thai World Cup brought the Road to ONE Championship tournament to the city, with a $100K ONE Championship contract on the line and a worldwide audience watching.
01
The challenge
Run the Road to ONE Championship tournament over four shows: three divisions, eight fighters each, under professional full Muay Thai rules. Attendance was expected to top 2,500 per event, with ONE Championship’s pay-per-view audience watching.
02
Our approach
[PLACEHOLDER – client to confirm] Describe how M3 packaged and sold sponsorship for the tournament (ring, broadcast, venue and digital assets).
03
The result
[PLACEHOLDER – client to confirm] Add attendance, sponsor and media results for the tournament, and confirm whether the partnership is ongoing.
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